Campaigns

Creator Campaigns That Perform

Open World uses audience and performance data to pick the creators whose viewers fit your game or brand. Then our team runs the whole campaign, including the contracts, the events and the paid ads.

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Creator fit report
Sample
S
Sample Creator
Twitch, shooter variety
92
Predicted average viewers for your launch
14.2K to 18.6K
Channel average 11K
Forecast range
Audience plays your genre
78%
Lift on similar launches
+34%
Hours streamed on similar titles
212
Scored against your title
Strong fit
4.1B
Live views generated
1.16B
VOD views generated
1.9K
Creators activated
41
Countries activated
211M
Wishlists generated
Creator selection

How We Pick Creators

We score every creator against your game or brand using viewership models trained on billions of hours of watch data, and we check how their audience responded to similar games and past brand partnerships. Open World doesn't represent creators, and every creator on your campaign is there because they fit. We sign creators directly, and every major talent agency is a partner.

Creator shortlist
Sample
Creator
Signed
Fit
Viewers
01
Creator A
Shooter variety
Direct
94
18.6K
02
Creator B
Battle royale
Agency
91
15.2K
03
Creator C
FPS competitive
Direct
88
12.9K
04
Creator D
Co-op and horror
Agency
84
9.4K
05
Creator E
Shooter variety
Direct
81
7.8K
Ranked against your title
No preferred roster
Live events

Tournaments, Fan Fests and Broadcasts

Open World has produced creator tournaments, fan fests and live broadcasts for games and brands, and we build every event around the creators who stream it.

How it works

What Every Campaign Includes

01
Campaign Strategy

We build the campaign strategy around your launch calendar, your audience and the moments you need to win.

02
Briefs and Deliverables

We write the creator briefs and set every deliverable, including the formats, platforms and posting dates.

03
Creator Lists

We build creator lists from our viewership data, ranking every creator on the viewership they should bring.

04
Contracts and Payments

We lock in every creator and handle every contract and payment.

05
Tracking and Reporting

We track every deliverable as it goes live and deliver a full report when the campaign wraps.

06
Boosting and Amplification

We can boost the best-performing creator content as paid ads on Meta, Google and TikTok, and we clear usage rights with every creator up front.

Select Campaigns

Let's Get to Work

Connect with Open World and let's start building your next project.

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