Daybreak Games needed to launch Aliens: Fireteam Elite 2 during one of the busiest release windows of 2026 while capitalizing on the 40th anniversary of Aliens, the franchise's second film. The challenge was to prove the sequel could outperform the original game, live up to the expectations of a decades-old franchise, and still break through a crowded launch calendar.
Open World and Daybreak partnered together to build a two-pronged creator strategy designed to build momentum before launch and carry it through release. Ahead of launch, we partnered with short-form creators to drive awareness and wishlisting. At launch, we released bespoke creator content focused on ultimate builds, co-op squad moments, and new features that evolved the experience from the first game. Across earned and paid creator programs, Open World helped Daybreak Games build launch momentum and drive Aliens: Fireteam Elite 2 to the #1 spot globally on Steam on launch day, during one of Steam's largest release weeks in its history.
