Looking to bring the Dungeon&Fighter Universe to a global audience with the launch of their new ARPG, The First Berserker: Khazan, Nexon partnered with Open World to execute a high-impact creator campaign built for scale.
We activated 51 creators who produced 100+ pieces of content, using proprietary engagement and audience loyalty data to guide creator selection. The result was significant overperformance across key metrics, including Added Value Hours Streamed, CPV, and Click-Through Rate.
To amplify organic momentum, Open World deployed a viral challenge system that rewarded participating creators with gifted subs and live in-chat interactions from the official PlayKhazan account. These surprise-and-delight moments generated real-time buzz across Twitch and helped build goodwill throughout the streaming community, extending the campaign far beyond paid placements.
