The Tournament That Made Marathon Must-Watch

Partner

Bungie

ACTIVATION

Events and Production

In partnership with Bungie, Open World produced the Tau Ceti Cup, a fully remote global creator tournament that made Marathon's launch impossible to ignore. 18 of the FPS community's biggest voices competed across three Marathon maps with live casters calling every match. The tournament proved that team-based gameplay doesn't need rigid rules to be must-watch content.

'18 STREAMERS' over nine video screens showing different streamers playing a game with neon purple visuals.

We selected 18 of the FPS community's biggest voices, ran the tournament across three Marathon maps, and produced the broadcast remotely. Live casters carried the show. The Tau Ceti Cup pulled 65M+ views with 175+ hours of sponsored streaming across the roster. Combined with the Marathon unboxing, the program crossed 1M hours watched.

First-person shooter game scene with player holding device and teammate named JOHNMARATHON in a storage room.

Scoreboard listing six teams with $20,000 prize each in Marathon Tau Ceti Cup esports event.