Creator programs

Always-On Creator Programs

Open World builds and runs creator programs that keep hundreds of creators posting about your game or brand all year. Every program is managed in Hitscan, our creator program software, and your team gets its own workspace.

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Hitscan creator roster
How it works

Every Creator Program Has Four Parts

Applications12 Pending
ApplicantPlatformFitStatus
Dynamic Creator Assessment

We vet every creator who applies through your branded page, score their fit with your game or brand and onboard the creators you approve.

312215
CreatorProfileStatus
Roster Tracking

Every creator gets an in-depth profile, and we track who is posting and who has gone quiet to decide who stays each cycle.

0↑ 83%
Active creators
0↑ 27%
In challenges
0↑ 52%
Content pieces
Twitch
0↑ 31%
Hours watched
0↑ 18%
Hours streamed
Program Reporting

Every campaign report shows hours watched, views and posts by platform, ranked by the creators who contributed most.

Emberfall Season 2 Launch challenge, earn up to 600 pointsEmberfall Ashen Insiders private challenge, earn up to 500 pointsEmberfall Weekly Ember Bonus, claim 500 pointsEmberfall Founder's Pack Drop code drop
Content Challenges

Challenges tied to your marketing calendar raise creator performance, and creators who complete them earn points toward rewards like early access and merch.

Full service

We Run the Program for You

Open World runs every program on a quarterly cycle, and your team sets the goals and approves the content.

01
Acquire

We recruit creators ourselves, and other creators find your program and apply.

02
Onboard

We brief every new creator, connect them with your team and set clear expectations.

03
Activate

Challenges give creators something to post, and we turn the best content into paid ads once each creator clears the usage rights.

04
Measure

We report creator, challenge and campaign impact, and the results shape the roster and the next round of challenges.

The Creator Program Operating System

Open World built Hitscan to run creator programs, and it tracks every applicant, challenge and post. Your team gets its own workspace to see the whole program.

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Hitscan creator profile showing live content performance and games played

Let's Get to Work

Connect with Open World and let's start building your next project.

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