A player intelligence engine that brings together observed gameplay and creator viewership with the attitudes and motivations captured through research. By understanding what gamers do alongside what they say, we help teams anticipate shifts in player behavior, identify emerging opportunities, and make smarter decisions about where to focus and how to respond.
Latest insights report
Source: PlayDX behavioral data and a survey of 1,000 US gamers aged 13 to 44, April 2026. Averages are across the titles PlayDX tracked.
PlayDX provides a view of how gamers play across PC and console, including where they spend their time, how they move between titles, and how competing games impact engagement.
Our proprietary panel and Open World's established creator relationships give us access to highly specific player and creator audiences, with the ability to recruit based on observed gameplay.
Our researchers and data scientists work alongside gaming strategists, creator specialists, and media teams, connecting research with the people who plan and execute campaigns.
Our behavioral dataset tracks gameplay across PC and console, including sessions, time spent, platforms, and movement between titles, with game modes available where tracked. We also capture music listening behavior and affinities to understand player interests beyond gaming.
Our creator intelligence platform provides real-time data on creator content, viewership, and engagement across streaming and social platforms, with proprietary models measuring audience loyalty and creator compatibility.
Our technology integrates directly into your community to capture and analyze conversation. This allows us to examine sentiment and discussion by player cohort, including active and lapsed audiences.
Our panel of 16.5K+ gamers, including 5K+ onboarded participants, gives us access to mainstream and niche gaming audiences. We can recruit based on specific player profiles and use observed gameplay to verify eligibility.
Our tracking survey is run quarterly among 1,500 gamers aged 18+, and measures awareness, intent, and sources of discovery for upcoming titles, helping teams monitor momentum and refine their go-to-market strategy.
Our established creator relationships, dedicated outreach and recruitment expertise, and experience managing creator campaigns and programs help us identify and engage creators across platforms, audiences, and content categories for research.
We combine primary research with observed player behavior where it adds value, connecting what gamers say with what they actually do. From sample recruitment and fielding to full-service studies, we tailor the approach to your question.
Audience research, playtesting, and ongoing learning to identify target players, refine positioning and messaging, and inform go-to-market strategy as launch approaches.
Understand your current and potential growth audiences, how they perceive your game or franchise, what drives consideration and loyalty, and how brand health evolves over time.
Explore player needs, expectations, and behaviors across a genre to understand where your game fits, identify unmet needs, and uncover opportunities for differentiation and growth.
Uncover creator needs, motivations, and experiences, evaluate the health and performance of creator programs, and identify opportunities to strengthen partnerships and improve creator engagement.
Drawing on gameplay, viewership, and conversation data, we help teams understand player behavior, monitor game health, and measure how the competitive landscape is changing.
From post-launch performance to ongoing game health, track player engagement, retention, and competitive position. Understand where players come from, where they go, and how updates and competing launches affect their behavior.
Monitor how competing games and major releases reshape the market. Analyze adoption, audience overlap, player migration, and changes in engagement to see which games gain or lose player time.
Analyze player conversation and sentiment through the lens of observed gameplay behavior. Compare what active and lapsed players are saying to understand which issues matter most to engagement, retention, and winback.
