This report explores:
Who plays Roblox today, including their demographics, gaming behaviors, genre preferences, and motivations
How Roblox competes with AAA titles for player time, accounting for 49% of Roblox players’ tracked gaming hours during active months
Why lapsed players return, with a 57% six-month win-back rate that ranks Roblox among the strongest titles PlayDX tracks
What players want from branded and publisher-made experiences in Roblox, and where player demand is outpacing publisher presence
We combined a survey of 1,000 US gamers ages 13 to 44 with PlayDX behavioral data covering 3.5 million gamers and nearly 10,000 titles, giving publishers and brands a clearer view of where Roblox competes for attention, how its audience overlaps with the broader gaming market, and where opportunities exist to reach and engage players.
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