# Open World

> Open World is a gaming and creator culture marketing agency. We partner with game studios, publishers, and brands to design and execute creator-led campaigns that drive wishlists, launch games, and build communities. Part of Loaded Holdings, sister agency to Loaded.

Open World has activated 1,900+ creators, generated 211M+ wishlists across 41 countries, and driven 4.1B+ live views for clients including Spotify, Riot Games, Gearbox (Borderlands), Imagine Dragons, and Gillette.

## Core

- [Home](https://www.openworld.gg/): Overview of Open World's services, capabilities, and results for game studios and brands.
- [Contact](https://www.openworld.gg/contact): How to brief Open World on a project, campaign, or game launch.

## Capabilities

- [Creators](https://www.openworld.gg/creators): How Open World identifies, briefs, and activates creators for game marketing campaigns across Twitch, YouTube, TikTok, and more.
- [Research](https://www.openworld.gg/research): Open World's insights and research into gaming audiences, creator marketing performance, and the creator economy.
- [Community](https://www.openworld.gg/community): Community building services for games, from pre-launch hype to long-term player retention.

## Work

- [All case studies](https://www.openworld.gg/our-work): Overview of Open World's campaign work across game launches, brand activations, and creator partnerships.
- [Borderlands launch](https://www.openworld.gg/work-borderlands-launch): Creator-led launch campaign for the Borderlands franchise.
- [Borderlands Fanfest](https://www.openworld.gg/work-borderlands-fanfest): Fan event activation for Borderlands community.
- [Apex VTuber campaign](https://www.openworld.gg/work-apex-vtuber): VTuber-focused creator campaign for Apex Legends.
- [Spotify](https://www.openworld.gg/work-spotify): Creator marketing campaign for Spotify within the gaming audience.
- [Karl Jacobs Journeys](https://www.openworld.gg/work-journeys-karl-jacobs): Creator partnership and content series with Karl Jacobs.
- [Riot research](https://www.openworld.gg/work-riot-research): Audience and community research engagement for Riot Games.
- [Imagine Dragons](https://www.openworld.gg/work-imagine-dragons): Music and gaming crossover campaign with Imagine Dragons.
- [Gillette Cup](https://www.openworld.gg/work-gillette-cup): Esports and creator activation for the Gillette Cup.